What is the broken links strategy?
The broken link building
process is used by many SEO agencies and experts to build quality one-way
backlinks. How can you do this? Easy! Here’s how the process goes:
You
search for broken links on websites in your niche. Most likely these links will
be found on “r2esource”
pages.
When
you find a broken link, email the webmaster and notify about the problem.
Nobody likes 404 pages, and it’s also considered an SEO problem to link to
pages that don’t exist.
In the
email approach, suggest the webmaster to replace the broken link with your
website. Because you have done a favor and told them about this problem, it’s
more likely that they will link to you. Your website must provide valuable
information in the same niche as the broken link.
Repeat this process!
Now the questions that
probably come to your mind are:
Do I
have to check for broken links manually?
How do
you find sites that have broken links?
How to approach the
webmaster?
How to check for broken
links on a page
This plugin will run all
the links on the website and highlight the broken links with red. Instead of
having to check all the links manually, this helps you automate the process.
When you are on the page
where you want to verify the links, click on the plugin icon.
If you don’t use Google
Chrome or you want to do complex searches for broken links, use our HTTP Header Status
Checker Tool.
How to find potential
websites with broken links
Most of
the time, you will find these backlinks on resource pages, where webmasters
tend to link to websites or articles. There are numerous .edu and .gov websites
that have this page, and you can approach those, as well. I will show you an
example on how you can find broken links from dog websites.
So, to use the broken-link method,
first find relevant websites in your niche that have resources pages. Find
them by using these search queries in Google:
·
your keyword + links
·
your keywords +
resources
·
keywords inurl:links
& also
You can use these footprints in Google:
“Your
keyword” + inurl:links
“Your keyword” +
inurl:resources
Do a search on Google
for: “dog breeds” + inurl:links
As you can see, there are thousands of websites that have resource pages.
Now let’s check the first one. Click on the “Check My Backlinks”1 plugin and wait for
the results.
I just found 22 broken
links on the first page I just checked. That’s my first opportunity. It takes
about 30 seconds to verify each page. Check as many websites as you can, and
create a list with the ones where you find broken links.
How to approach the webmasters and request
for a link
Now that you have created
a list with the websites that have broken links, you will have to contact the
webmasters. Your goal is to convince them to switch the broken links with your
URL. Follow these tips:
1.
Present yourself as a business owner that works in the industry. Let them know
that the website they link to it’s no longer available and mention your website
as an alternative resource. If you are trying to approach big brands of blogs,
make sure you point to the benefits of adding your website.
2.
Focus your attention on helping the webmaster, instead of concentrating on your
SEO goals. Make them understand why they should remove those links.
3. You
can also act like a fan of their website that has found this problem. Offer
some alternatives, and include your website.
4. Try to find the name
of the webmaster, and customize your email as much as possible. Don’t make your
email look like a spammy template.
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