Why is keywords?
A keyword is generally a word or phrase that is a topic of
significance. Searchers use keywords as a way to identify and verbalize their
problem or topic in which they're looking for more information. Businesses
create content around relevant topics to their business which helps them rank
and be the content in which searchers find.
Google Adwords “keyword planner
“ tool can help you manage and keep track of keywords that are important to
your business.
visit following url to use keywordplanner
https://adwords.google.co.in/KeywordPlanner
Why do you need keywords?
·
Keywords are the foundation of your website
content. The
topic of every page and what it is about should tie directly back to a keyword
or keyword phrase. Since keywords are topics, they are also prevalent when
creating offers and emails.
·
Keywords help visitors and potential customers
understand the purpose of your page. When reading
the content of the page, a visitor will often scan for the keywords they
searched for.
·
Keywords help search engines understand the
purpose of your page. When
a search engine crawls your website pages to index them it will parse the
keywords on the page to determine the purpose of your pages.
What are the different types of keywords?
There are two different types of keywords: broad keywords and
long-tail keywords. Broad keywords are short words or phrases that, while they
may apply to your own industry and company, they might also apply to every
company in your industry or even to those in other industries. Long-tail
keywords tend to be longer words or phrases that are more specific to your
company or industry
BORAD KEYWORDS
|
LONG
TAIL KEYWORDS
|
Marketing
|
Inbound
Maketing software
|
Loans
|
Commercial
real state loans
|
Keyword Important terms:
(1)Keyword Density:
(2)Keyword Proximity:
(3)Lsi Keywords:
Keyword research & keyword planning is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expanded on it to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestions.
How to plan keywords for our website:
Step 1 :
https://adwords.google.co.in/KeywordPlanner
·
·
Step 2 :
make sign in using gmail id & password.
Then go to TOOLS MENU & UNDER DROP DOWN keyword planner.
Step 3 :
Click “on search for new keywords using phrase, website ,or category under section”
FIND NEW KEYWORDS .
Step 4 :
Enter one or more of the following:
(1)Your product or service
(2) Your landing page
(3) Your product category
(4)Select your Targeting Locations for example india or all locations.
Step 5:
Then click on “get idea”
Note: for example you enter your service as “computer education” then you will get suggestion
Then click on download button to download suggestion for keywords.
0 comments:
Post a Comment